Compliance
The rules your ads live under. And how we run them.
A banned ad account stops a practice’s acquisition. Aesthetic advertising answers to platform policy, advertising law and the rules on promoting prescription treatments at once. Compliance is not a constraint on the work. It is what keeps the work running.
The principle
Every asset is checked before spend, or held.
One failure, and the asset is held until it is rewritten or reviewed. Nothing runs on the assumption that it will be fine.
Platform policy
Meta advertising policy
Meta’s own policy governs what may appear in the ad: content, targeting and the claims it makes. We check against it before spend.
Advertising rules
Federal and state advertising rules
Every claim substantiated with evidence we can show. Testimonials only where the rules of the practice’s state allow them, and then real, attributed and with the required disclosures. Before-and-after imagery is held for review every time, and runs only where the practice can show the result is typical, never as a promise.
Prescription treatments
Rules on promoting prescription treatments
Our practice is to keep named prescription products out of public ad copy and to lead every ad to a consultation, never to a treatment. Any asset that names one is held for legal review before it runs. Who may advertise and perform a treatment differs by state. Where we hold a verified rule set for the practice’s state, those rules are checked before spend; where we do not yet, the asset is held until we do.
The full checklist Outcome Reach runs is published for the UK. The United States version will be published once it has been reviewed by a US healthcare advertising adviser. Until then the principle above is the commitment: every asset checked against the rules we have verified, and held where we have not.