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Outcome Reach
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Comparison

What you are actually choosing between.

Every option below can produce ads. The question that decides your consultation calendar is different: who owns the gap between an inquiry and a consultation.

The five routes

Side by side.

Outcome ReachThe whole path, built inOutcome Reach

What gets built and run

Ad copy checked against our verified US advertising rule setEvery asset, checked or held before spend
Dedicated landing pageAlways, per treatment
Response to an inquiryAutomated, then personal
Follow-up sequencePersonal, with a reminder to your team

What you can see

Where every inquiry standsA live record of every inquiry, with the ad it came from
Which ad produced which bookingYes, every booking

What you keep, and on what terms

What you keep on leavingAccount, data, pages, creative
TermNone. Rolling monthly
Reporting leads withConsultations and revenue
In-houseYour team

What gets built and run

Ad copy checked against our verified US advertising rule setIf someone learns it
Dedicated landing pageNot standard
Response to an inquiryWhen someone is free
Follow-up sequenceManual, if at all

What you can see

Where every inquiry standsYour spreadsheet
Which ad produced which bookingNo

What you keep, and on what terms

What you keep on leavingEverything
Term—
Reporting leads with—
FreelancerOne person

What gets built and run

Ad copy checked against our verified US advertising rule setVaries
Dedicated landing pageNot standard
Response to an inquiryWorking hours
Follow-up sequenceNot standard

What you can see

Where every inquiry standsVaries
Which ad produced which bookingVaries

What you keep, and on what terms

What you keep on leavingVaries
TermNone
Reporting leads withActivity
Generalist agencyFull service

What gets built and run

Ad copy checked against our verified US advertising rule setNot sector-specific as standard
Dedicated landing pageSometimes
Response to an inquiryWorking hours
Follow-up sequenceNot standard

What you can see

Where every inquiry standsMonthly report
Which ad produced which bookingNot standard

What you keep, and on what terms

What you keep on leavingVaries
TermTerm contracts are common
Reporting leads withImpressions and reach
Ads-only specialistPaid media focus

What gets built and run

Ad copy checked against our verified US advertising rule setVaries
Dedicated landing pageSometimes
Response to an inquiryNot their scope
Follow-up sequenceNot their scope

What you can see

Where every inquiry standsPlatform metrics
Which ad produced which bookingClick-level only

What you keep, and on what terms

What you keep on leavingVaries
TermVaries
Reporting leads withClicks and cost per lead
Context

In-house works until it competes with patient-facing time. A good ads-only specialist can be genuinely good at ads; the engagement simply ends at the click. Neither is a criticism. They are different products.

The gap

The failure point is almost never the ad.

Harvard Business Review research found the average firm takes 42 hours to respond to a lead, and firms responding within the hour were nearly seven times as likely to qualify it. The failure point is almost never the ad. It is everything after the click, and that is the part only an installed system covers.

When not to choose us

When we are not the right choice.

  • Your practice is not yet at the revenue where a full installed system pays for itself. We will say so on the call.
  • You want lead volume as the deliverable. We deliver booked and attended consultations, and we optimize for nothing else.
  • You want social media management or organic content. We don’t sell it.
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